IN THIS EPISODE I CHAT WITH YOU OVER
Do you NEED an e-mail list? No. Don't let outdated information that we hear over and over shape your perception. Skip the slow and annoying process of building an e-mail list, and focus on your sales machine.
[0:35] The common misconceptions people are taught about email lists
[2:30] Why you need to identify value before creating an email list
[3:22] The actual strategy of not having an email list
[5:00] The fastest way to gain traffic to scale your business (even with cold leads!)
Build a sales machine. In Recurring Profit, we build an automated webinar sales machine that's created with sales psychology so cold leads aka people who have never met you easily say yes to your program and buy.
That sales machine is now your email list builder. So your email list will grow at the rate people are added to your sales machine. This means ditch all the opt-ins. The ONLY opt-in you need is your sales machine! It's so easy. Because it simplifies your business and simple is way easier to scale.
Attract traffic to your sales machine. Here's where people get hung up because we have been taught the major source of traffic is our email lists. This is INCREDIBLY super false. It CAN be true. But why would you want it to be? You can use social media, you can use ads, you can use partner campaigns.
LINKS MENTIONED IN THIS EPISODE
+ @haleyburkhead on Instagram
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